How to approach the ideation process
Hi guys, it’s Kit again. Welcome back to part 2 of our ideation series.
In today’s article we will be tackling the topic of approaching the ideation process. How to keep your ideas simple and the main objectives/output when testing your ideas. So if you remember the previous article, we covered that successful ideas require 2 things. Simplicity and proof of concept.
That falls within the realms of Execution in our equation,
Ideas + Execution = Results
Keep It Simple Stupid
Keeping an idea simple is an art form in it’s own right.
I mean, you have all these big ideas of what this product could be and can be. Or how additional functions or features will add to the differentiation of your product. How, your product, will not be quite complete if it can’t go the extra mile of integrating other applications or services into 1.
But hang on a minute, before we delve further into what your product / application should be or could be, let’s focus first on what it needs to be. That means shelving all visions of grandeur on focusing on 1 thing.
The problem should always serve as the reference point for when you lose focus and if you have more than 1 problem you’re trying to solve at the same time, you probably should reassess your priorities.
Focus and Simplicity goes hand in hand in ensuring the product / application remains as lean as possible. Focus on the main problem to keep the solution simple.
We all want to solve the world’s problems but out of all the problems our product or application can solve, what is the immediate problem that it needs to solve first?
Choose from the myriad of problems you want to solve and prioritize that 1 key problem first. After all, don’t try to run before you can walk. Or as my mother used to say, “Can’t even walk already want to fly ah?”
The main problem you want to solve should serve as the base for new solutions to be built upon.
How do you prioritize then? Below is a summary of how to do so, I will cover the detailed methodologies in a separate article.
List down all the problems you want to solve with your product or application in a single statement.
Choose the key problem that affects your target market.
Focus on the solution that solves said problem without any added “good-to-haves”. This means no, “it would be nice if…”s and plain focus on what is absolutely required so solve said problem.
I’d recommend using the Business Model Canvas (BMC) by Alexander Osterwalder to document your business ideas and to use it as a base to streamline your ideas.
2. Testing testing 1... 2... 3...
So if it isn’t apparent yet, a recurring theme in our articles so far has always been simple and proven. In order to prove your idea and it’s viability, it is key to TEST.
At the end of the day, ideas are all educated guesses made about your consumers which all needs to be proven by testing with your consumers.
What should be your main objectives when testing?
1. Unbiased Data
You should take all measures to ensure that in your tests, you’ve got unbiased data coming in. This means that, you get the most accurate feedback on your ideas and its viability.
2. Customer Insights
With these unbiased data on your ideas, you need to translate it into insights that you can make decisions off. So analyze the data set to get clear insights into your customer and their psyche. How they view your solutions or problems and whether there is a market for said products. This will allow you to make clear and unbiased decisions, to plan your next step.
3. Actionable Steps
After getting insights towards your consumers, you are well prepped to make decisions and take actionable steps towards achieving your objective. This is the output of all testing, what do you do now with these customer insights?
Do you scrap your idea? Do you pivot and iterate on your idea? Do you continue and move into production?
Now then, with that, I’m sure there will be many questions racing through your mind how do I test my ideas? Or can you be more specific with simplifying ideas? Do you have any tools or systems for me to work with.
In the next post, I will be sharing our internal system that we use to simplify or test ideas for both our clients and our own internal team. It's a combination of what we've researched online combined with our personal experiences to increase it's effectiveness.
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